Posted on

Our Founding Principles

Here’s how we embrace the doughnut economy to ensure that wealth is distributed equally, so that both people and planet can benefit from every item bought.

The climate crisis has presented humanity with the greatest problem in our known history. An existential threat of truly global proportions, it’s a startling rebuke of the way that our society operates and is structured.

Solving the climate crisis is going to mean overhauling almost everything about the way that our civilisation works, from trade to natural spaces.

Whilst that is certainly an extraordinary challenge, it’s also an extraordinary opportunity.

It’s an opportunity to change, to build a far better world for every human, animal, and plant on Earth. An opportunity to tackle poverty and inequality, greed and injustice, to turn away from excess and build sustainability into our social, economic and environmental framework.

It’s an opportunity to make the world greener and more beautiful than it’s ever been before.

Ethical State has been founded as a new way of doing business, embracing the doughnut economy to ensure that wealth is distributed equally and that both people and planet can benefit from every item bought. This is done in three ways:

I. Every item is ethically and sustainably sourced and sold by small independent businesses. This means that there’s no impact on the environment and that money flows into the hands of real people in small businesses, rather than the wealthy shareholders of large conglomerates.

II. Every order includes a donation to a charity doing vital work to make the world a better place. Taking social responsibility one step forward, we give 10% of the money we make to charity – it ensures that charity is built into the fabric of business and commerce, rather than as an afterthought of profit.

III. Every time an item is bought, trees are planted to help reforest the world. This bring us closer to solving the climate crisis, where businesses should be helping wherever they can, rather than removing resources from the natural world without ever giving back.

The key concept is that the benefits of business are shared in by all, not just funnelled towards the wealthiest at the top. By creating a circular distribution of any rewards, we move upwards together, co-operating instead of competing, and ensuring that money is there for those who need and deserve it the most.

Ethical State can be a blueprint for business in the age of the climate crisis and beyond; business with a purpose and a genuine interest in enriching the world, rather than just its shareholders.

The climate crisis has presented humanity with the greatest problem in our known history. An existential threat of truly global proportions, it’s a startling rebuke of the way that our society operates and is structured.

Solving the climate crisis is going to mean overhauling almost everything about the way that our civilisation works, from trade to natural spaces.

Whilst that is certainly an extraordinary challenge, it’s also an extraordinary opportunity.

It’s an opportunity to change, to build a far better world for every human, animal, and plant on Earth. An opportunity to tackle poverty and inequality, greed and injustice, to turn away from excess and build sustainability into our social, economic and environmental framework.

It’s an opportunity to make the world greener and more beautiful than it’s ever been before.

Ethical State has been founded as a new way of doing business, embracing the doughnut economy to ensure that wealth is distributed equally and that both people and planet can benefit from every item bought. This is done in three ways:

I. Every item is ethically and sustainably sourced and sold by small independent businesses. This means that there’s no impact on the environment and that money flows into the hands of real people in small businesses, rather than the wealthy shareholders of large conglomerates.

II. Every order includes a donation to a charity doing vital work to make the world a better place. Taking social responsibility one step forward, we give 10% of the money we make to charity – it ensures that charity is built into the fabric of business and commerce, rather than as an afterthought of profit.

III. Every time an item is bought, trees are planted to help reforest the world. This bring us closer to solving the climate crisis, where businesses should be helping wherever they can, rather than removing resources from the natural world without ever giving back.

The key concept is that the benefits of business are shared in by all, not just funnelled towards the wealthiest at the top. By creating a circular distribution of any rewards, we move upwards together, co-operating instead of competing, and ensuring that money is there for those who need and deserve it the most.

Ethical State can be a blueprint for business in the age of the climate crisis and beyond; business with a purpose and a genuine interest in enriching the world, rather than just its shareholders.